I have been on a LONG journey trying to find makeup that I love with ingredients I don't hate. It's been very difficult because many companies out there say that their ingredients are natural, but when you go to read the ingredients list, you find a treasure trove of hidden ingredients that shouldn't be there. I've also found natural brands that I wanted to love so bad, but they just DIDN'T WORK well, at all! It's a nightmare that many of you probably already know. After years of shunning makeup and feeling like there wasn't a brand of makeup that I could stand behind, I finally stumbled upon a brand that is TRULY 100% PURE and natural, and I am totally stoked to wear makeup for all the special holiday occasions that are coming up this season!